Hello! My name is
Karen Laciste.
I am a senior marketing technology professional in Toronto, Canada.
About Me
I am a Salesforce Marketing Cloud Campaign and Development Lead with 6+ years of experience designing, executing, and optimizing data-driven direct full marketing campaign lifecycles within financial services and enterprise organizations.
I have strong expertise in Salesforce Marketing Cloud, SQL, AMPscript, and campaign automation, with a proven ability to translate business objectives into scalable marketing solutions that improve customer engagement and operational efficiency.
